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#207 Marketing de causa: voce sabe o que e?
b'Marketing de causa \\xe9 aquilo que marca \\xe9 a empresa gerar benef\\xedcio para a sociedade e para si pr\\xf3pria tamb\\xe9m. McDia Feliz e Instituto Ayrton Senna s\\xe3o excelentes exemplos no Brasil. Com Fabiana Fragiacomo (Head de marketing do Instituto Ayrton Senna). Post na Tracto: https://www.tracto.com.br/marketing-de-causa/. Papo completo com a Fabiana Fragiacomo no Podcast-se: https://open.spotify.com/episode/41MmqpJQM2EseVraM9zq1C. Fabiana Fragiacomo no LinkedIn: https://www.linkedin.com/in/fabiana-fragiacomo-311ba28/. Defini\\xe7\\xe3o pelo site Cause Marketing: https://causemarketing.com/research/cause-marketing-definition/. Comercial do McDial Feliz de 1999 com a Xuxa: https://youtu.be/X1pcNMNUN4o.'