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#004 Apple tropecou no Japao por falta de buyer persona
b'O livro Buyer Personas conta o caso do iPhone 3G, que foi lan\\xe7ado em 22 pa\\xedses. Por n\\xe3o ter c\\xe2mera de v\\xeddeo, foi um fiasco no Jap\\xe3o. A falta de buyer personas afeta at\\xe9 empresas como a Apple.
Link: http://takeaways.com.br/004'