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#004 Apple tropecou no Japao por falta de buyer persona
O livro Buyer Personas conta o caso do iPhone 3G, que foi lan\xe7ado em 22 pa\xedses. Por n\xe3o ter c\xe2mera de v\xeddeo, foi um fiasco no Jap\xe3o. A falta de buyer personas afeta at\xe9 empresas como a Apple.
Link: http://takeaways.com.br/004