Mollyann Brodie, KFF: Accept People Where They Are.

Published: April 21, 2021, 1:21 p.m.

b'We sat down this week with the acclaimed survey expert, Mollyann Brodie who been exceptionally busy in recent months, engaging over 11,000 American adults. She finds it remarkable \\u201chow fast and dynamic vaccine confidence has moved\\u201d across all population groups, reaching acceptance among\\xa0two-thirds of Americans. The \\u201cmoveable middle,\\u201d of persons waiting to decide, has been cut by half to 17%. Black and Hispanic populations have moved towards higher acceptance but still account for a large share of those postponing a decision. As for \\u201cpersistently reluctant\\u201d\\xa0individuals, the 3 in 10 evangelicals and Republicans, particularly younger, male and rural citizens?\\xa0\\u201cNothing we have thrown at them\\u2026 has caused them to tell us they are willing to move.\\u201d What to do? \\u201cAt the margins, carrots seem to work for a sliver\\u201d of this population: i.e. if vaccines improve the ability to visit family, travel overseas, receive a bonus from an employer.\\xa0\\u201cThey have their own set of concerns\\u201d over personal liberty,\\xa0disruption of economic life,\\xa0distrust of government. Politics needs to be removed from discussions. The focus needs to shift to meeting these individuals where they are.\\xa0\\u201cHyperlocal efforts,\\u201d conversations among themselves, with their own physicians, with their own family members, hold promise.\\xa0\\xa0What gives her hope? \\u201c I have never seen a movement of this kind in my lifetime..\\xa0of so many individuals and organizations on the ground trying to help us get to herd immunity.\\u201d\\xa0\\xa0\\nMollyann Brodie is Executive Vice President and Chief Operating Officer at the Kaiser Family Foundation, as well as Executive Director of the Public Opinion and Survey Research Program.'