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Even when you have lots of good reasons to cut back or stop drinking, most people eventually go back to their old ways. Why? Because people drink for reasons that aren\u2019t always easy to see.\xa0That\u2019s why I created The Drink Archetypes. These eight unconscious patterns influence why you drink and reach for another.\xa0Knowing the archetypes that apply to you will give you a blueprint to follow to create lasting change.

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