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Episode 102: Branding 101
b'Within\\xa0the faith based small business community - there\\u2019s a trend to attach God\\u2019s name, an aspect of his persona\\xa0 or something Biblical to everything we do.\\n\\nWhen Adam named the animals, he didn\\u2019t attach God\\u2019s name to them.\\xa0 When he named his wife, he didn\\u2019t attach God to her name.\\xa0 He named her based on who she was and her purpose.\\n\\nWhen we name our businesses, does the brand we are seeking to create accurately reflect what we are seeking to do? Is the name of our business an accurate reflection of the services, goods or information we are seeking to provide?'