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Azure Service Bus is the core messaging platform that sits at the heart of many sophisticated Azure-based solutions today.

Azure Service Bus Premium Messaging is a new offering, now entering public preview that builds on the successful and reliable foundation of Service Bus Messaging. Premium Messaging provides a number of key enhancements for greater predictability and performance required for the most demanding workloads – paired with an equally predictable pricing model.

With Service Bus Premium Messaging, you benefit from the economics and operational flexibility of a multi-tenant public cloud system, while getting single-tenant reliability and predictability.

The announcement blog post is on the Azure blog, and you can find out more about pricing on the Service Bus pricing page on Azure.com, in the "premium" column.

You can create new premium messaging namespaces in the new Azure portal right now and give the public preview a try (click "Create" in the menu bar across the bottom of the portal page).

And if you want to learn more about Azure Service Bus Messaging, there's a new 40 minute episode here on Subscribe that goes into more detail on Messaging in general and Premium Messaging in particular.