Grant and Heavey are joined by Julien Pineau of StrongFit.com as they discuss how Julien seeks to shape the current culture of CrossFit that seemingly caters to only the top 1% of elite CrossFitters. Julien hopes to take care of the other 99% who consist of average people who want to do CrossFit because they simply want to feel good, be part of a strong community, and live a healthy lifestyle. This episode is packed with powerful insights from Julien about concepts such as functional movements, defining CrossFit as a training system versus CrossFit as a sport, people's mindset around pain, and most importantly, giving coaches the support they need.