In-depth interview about my book "The Offer You Can't Refuse" with Francesca Vanthielen

Published: Sept. 29, 2020, 12:50 p.m.

Driven by technological innovations, customers’ expectations have completely transformed over the last decade. In my new book The Offer You Can’t Refuse, I try to illustrate how companies in all sectors – from HR to the healthcare industry and even governments – can take their customer service one step further and play an active role in their customers’ life journeys.