Podcasts Culture Stellar Life 93. Building Influence w/ Video with Sean Cannell

93. Building Influence w/ Video with Sean Cannell

Published: Dec. 5, 2017, 10 a.m.

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Sean Cannell is a YouTube expert who teaches influencers how to be successful using video and social media. There\\u2019s one YouTube metric that\\u2019s even more important than views or subscribers. Sean will explain why \\u201cminutes matter most.\\u201d In other words, the view time on your videos is the most important metric. In this conversation, he\\u2019ll take a deep dive into the ins and outs of being successful on YouTube. His expert tips will help whether you\\u2019re a beginner or have already started growing your presence on the platform.

Connect With Sean:

Sean Cannell
 @SeanCannell on Twitter
 Learnyoutubetoday.com
 Think Media on YouTube
 Video Influencers on YouTube

The Mission Log:

  • [02:26] - Orion starts the show off with a fun fact: both she and Sean like The Flash.
  • [03:28] - Sean talks a bit about himself and his life, explaining how he met his wife and some health challenges she went through. He then discusses how he got into video around a decade ago.
  • [08:02] - Orion\\u2019s tough times have been her greatest gift, she explains. Sean agrees and ties this into his experiences.
  • [11:08] - We hear how Sean has changed in the past decade or so. He explains the ways in which he has become a better human being, particularly through gratitude and compassion.
  • [15:01] - We hear a story of an encounter that Orion had during a recent trip to India, illustrating how much abundance most of us have in our lives.
  • [18:24] - Who have Sean\\u2019s teachers been in his life journey and transformation?
  • [21:41] - Sean talks about the impact that changing your environment can have on your success.
  • [23:23] - Let\\u2019s talk YouTube! Orion talks about her experiences in trying to get started on YouTube.
  • [24:10] - The best time to start on YouTube was in 2005, when the site started. But that\\u2019s irrelevant now, Sean points out, and the second-best time to get started is today. He offers some advice on how to do this.
  • [27:08] - Sean talks about what not to do, which is looking at someone else\\u2019s channel on YouTube, liking it, and deciding to do what they\\u2019re doing because you like it.
  • [30:15] - \\u201cYour vibe attracts your tribe,\\u201d Sean memorably says as he explains why it\\u2019s so important to be yourself and be unique on YouTube.
  • [31:22] - How important is a YouTube channel\\u2019s name? How do you plan and strategize when you\\u2019re at the very beginning of planning and creating your channel?
  • [34:52] - Sean recommends having what he calls a \\u201cnapkin content strategy.\\u201d He explains what this is, and how simple and straightforward it can be.
  • [36:53] - The two things you should define for your YouTube channel are who your audience is and what kind of value you\\u2019re going to deliver.
  • [40:58] - Sean talks about what to do once you\\u2019ve identified your audience and value proposition: put out consistent, strategic, valuable content.
  • [41:26] - Sean\\u2019s team is still relatively small. He also talks about the growth process of his YouTube channel, which started in 2010 but took off in late 2015.
  • [43:51] - What are some of the most important tips regarding ranking for beginners? In his answer, Sean goes into depth on how to title your video.
  • [45:26] - Another mistake that a lot of people make is shooting their video first, and then trying to optimize it later.
  • [50:22] - Sean offers another tip regarding being specific. For example, you\\u2019ll probably never rank for \\u201clow carb,\\u201d but have a great shot for \\u201clow carb meal prep for weight loss.\\u201d
  • [51:41] - One of the big mistakes that Sean sees people making is thinking that views or subscribers are the most important metrics. Instead, he explains, minutes matter most.
  • [55:52] - The point, Sean explains, is that if you want to grow your channel authority, you need to put out consistent content and then hustle to get people to watch your videos.
  • [56:51] - Where can listeners find Sean?

Links and Resources:

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