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If you buy technology and services from a value added reseller (VAR), it\\u2019s important that you also have direct relationships with the key product manufacturers \\u2013 also known as OEMs (short for original equipment manufacturers) \\u2013 because those are the producers of the products you purchase through the VAR.\\xa0 Nowhere is this more important for most companies than with one of the bigger OEMs\\u2026 Cisco.

In this 10 minute podcast, Ben Fox, one of TC2\\u2019s Managing Directors, and Joe Schmidt look at how Cisco\\u2019s enterprise interactions are evolving and offer guidance on how you can get the most value out of your Cisco relationship.

If you would like to learn more about our experience in this space, please visit our Hardware & Licensing and Success Stories webpages.