BROADCASTS.com

Guest: Stacy McKenzie

Stacy McKenzie is the director of Lucid Studios--at Lucid they are developing the next level of camera technology to enable VR and AR content creation with real-time image processing. She is also the founder of Optical North, a San Francisco based video and film production team dedicated to bringing vision and creativity to every story.

Show Notes & Topics:

• Description of what Stacy does
• “Hour glass effect” model for scaling business and growth
• How startups should leverage video to market and sell to their target market
• The importance of building long-term relationships with clients
• Know your message
• Reasons to use video; e.g., appeal to mobile users, tutorials, company introductions
• Video is like a personal conversation, solves problems with first impressions
• Stats and sales benefits; e.g.,  email campaigns, Google stats, ROI
• Think “one on one” conversation with ideal customer
• Video based on vanity or branding strategy--what’s the goal of your video?
• Have a platform for sharing video
• Look smart as an authority in your market
• Video is the “hook”
• Tradeoff: low-end quality video vs. professional video
• Starter package for cadence of low-end and high-quality videos; e.g., elevator pitch, call to action, video blogs
• How to get seen in your target market
• Qualification questions for hiring video companies
• Find videos you like and refer to those when qualifying a company
• Document special events
• Communication is key between you and video company

Links & Resources:

Stacy McKenzie on LinkedIn: www.linkedin.com/in/stacymckenzie/

Contact email: opticalnorth@gmail.com

Lucid Studios: http://getlucidcam.com/

Optical North Productions: http://www.opticalnorth.com/

Optical North videos: https://vimeo.com/user28608336

TedX Talk on Virtual Memory with Stacy McKenzie: https://vimeo.com/200733646

UN Women, inequality in the workplace: http://www.unwomen.org/en

He for She Campaign, Emma Watson: www.heforshe.org/en