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I should be on a plane to Florida for a father-son weekend.

One client runs a live event every April that’s now going virtual. Other clients planned on conferences for lead gen & meetings. We run a live event in May and I’ve got a decision to make very, very soon.

What’s the opportunity in all of this?

For the one client, it’s the chance to build a whole new system of delivering value and serving her community.

For others, it’s a forcing function to create new lead gen systems through outbound, virtual events & podcasts.

For my business, it’s an opportunity for our international teams to join the event when we go virtual.

This morning, I made breakfast for my son and took him to school. This afternoon, I’ll pick him up from jui-jitsu and head to the skate park. 

In just ten years, he’ll be out on his own and I’ll be looking to plan a father-son weekend with him.

I’ll do a trail run on Saturday. My wife & I can do date night.

Right now, I’m enjoying a stellar coffee at my local shop instead of the lukewarm airplane swill.

Disruptions suck, but they can offer a gift. 

We can’t control what happens to us. We can control how we respond to it.  

#GoFarther #Leadership #startups