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One of my favorite quotes by Benjamin Franklin is when he says \\u201cBy failing to prepare, you are preparing to fail.\\u201d
And yet.. Time and time again, when I talk with owners who are struggling to grow their practice, it almost always comes back to a lack of a proper plan.
While I\\u2019m a huge fan of taking action (it\\u2019s essential), a solid strategic plan can make all the difference especially when acquiring a practice.
Today I\\u2019m excited to share my conversation with John Cotton, Founder of Dental Team Performance. He\\u2019s helped hundreds of new and veteran practice owners alike create and execute their strategic plan.
We dive deep into the what makes a strategic plan so powerful and why you need one regardless of whether you\\u2019re just starting out or looking to grow.
Here are a few things you\'ll discover in today\'s episode:
Free Episode Bonus
If you loved today\\u2019s episode, you\\u2019re going to love Chapter 4 of John\\u2019s book \\u201cHow To Grow Your Dental Practice In The New Economy\\u201d which he has generously offered for today\\u2019s bonus. In chapter 4 he shares his best practices walking you through case acceptance to completion.
So make sure you check out Chapter 4 of his book.
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