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Owning a dental practice means you wear many hats (especially when you\\u2019re first getting started). As the owner, these are just some of the roles you play:

• Dentist
• Personnel Manager
• Marketing Director

As you fill your dentist chair and get busier, it\\u2019s natural to take shortcuts when it comes to certain areas of your business.

But the one thing you always want to make a priority is filling that dental chair.

That\\u2019s why today\\u2019s guest strongly believes that you should never take shortcuts when it comes to your marketing.

And he has the business portfolio to back it up.

Before becoming a dental practice owner, he owned multiple other businesses, which he bought, built to great heights, and sold.

This gives him a unique perspective that I\\u2019m excited for you to hear about today.

Jerry Jones is the owner of Jerry Jones Direct, a company that markets and helps dental practices attract and retain patients. He also owns Wellness Springs Dental, a national franchise of dental practices that is helping people all over the country get started.

Here are a few things you\\u2019ll discover\\xa0in today\\u2019s episode:

• The most common misconception that new practice owners have
• How marketing has evolved over the years (and how past stigmas are hurting current practice owners)
• The average cost to attract a new patient across any media
• A recommendation to all young dentists that are looking to start their practices or a practice owner who is looking to open an office in a new location
• Expert advice on how to make the most of your marketing budget
• A warning you shouldn\\u2019t ignore when shopping for a company to build your website (there\\u2019s a good chance you\\u2019ll lose a lot of money if you ignore this)
• A powerful way to leverage local press to get free exposure (and become the expert in your area)
• An ad campaign that was so successful that it caused a scheduling jam
• What limiting copy is (and why it can be helpful to have in your ads)