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Imagine for a moment that you\\u2019re standing in front of a future patient.

But you\\u2019re not the only one there. You are joined by two other dentists who want the business just as much as you do.

What will get that patient to choose you over your competition?

Although you may not physically find yourself in this situation, this is the reality when it comes to growing your business.

People get bombarded with ads every day.

How will you stand out?

What will set you apart is the word choice in your advertising, and your lead-conversion strategy.

Today\\u2019s guest will help you in those areas. He specializes in copywriting and sales funnels.

Jeremy Reeves is the CEO of Kaizen Marketing Inc. He is also host of the Sales Funnel Mastery podcast, where he shares what\\u2019s working and what\\u2019s not when it comes to creating automated sales funnels.

Jeremy\\u2019s insight and strategies has helped numerous business increase their bottom line revenue. Some of his past clients include Mark Hansen (co-author of Chicken Soup for the Soul), Than Merrill (real estate investor and cast member on A&E\\u2019s hit show, Flip This House), and Loral Langemeire (author of The Millionaire Maker).

Here are a few things you\\u2019ll discover\\xa0in today\\u2019s episode:

• The two most common mistakes that dentists make with their direct mail marketing
• A simple exercise to help you write sales copy that works
• How to narrow down your target market so that you market to the people who are most likely to buy (and where to find them)
• How to decide the delivery method for your marketing
• The one question to find out if the person or company in charge of your marketing is doing a good job or not (if they can\\u2019t answer this, get rid of them immediately)
• Why it\\u2019s a good idea to understand marketing even if you\\u2019re paying someone else to do it for you
• What separates good copy from bad copy