Ground Marketing And Getting Patients In The Door With Michael Arias

Published: Jan. 2, 2017, 2:11 p.m.

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Happy New Year SYDP fans! I hope the first few days of 2017 have gotten off to a great start! I\\u2019m honored to have you be a part of the SYDP community.

Now look, if you\\u2019re like me, you\\u2019re probably feeling super excited at all the things you\\u2019re going to accomplish in 2017.

You\\u2019re finally gonna start going to the gym. You\\u2019re finally going to hit that monthly revenue goal. You\\u2019re finally gonna hire your 1st, 2nd, or even 5th employee.

Maybe you even dare to dream of having a vacation.

Having goals and being excited are a good thing.

But as I say time and time again on the show, you have to execute. You have to do the hard work.

Too often, we look for the easy fix. The \\u201ceverything done for us\\u201d solution for all our needs.

And give up when our motivation fades or we don\\u2019t see the instant results.

Be honest.. How often does that work?

Probably never.

Which is why I\\u2019m super excited to share my conversation with Michael Arias to kick off the new year.

Michael is the founder of The Dental Marketer Site and host of the Dental Marketer Podcast where he teaches how to take your practice to the next level through actionable ground marketing strategies.

In the episode you\\u2019ll notice, Michael is truly a \\u201cgo getter\\u201d in every sense of the word and I don\\u2019t think the word \\u201cexcuse\\u201d exists in his vocabulary.

If you like today\\u2019s show, you\\u2019ll love Michael\\u2019s quick quiz that will tell you exactly how many patients your practice should be attracting and what to do to get there.\\xa0Get that here.

Here are a few things you\'ll discover in today\'s episode

  • How \\u201cMarketing Pipelines\\u201d Can Transform Your Practice And How To Get Started
  • Why Throwing A Local Event For Your Community Should Be A Priority in 2017
  • 5 Boots On The Ground Marketing Strategies That Actually Work
  • How Targeting Local Businesses Can Be A Great Marketing Method
  • The Importance of Authenticity When Marketing Your Practice
  • 3 Current Marketing Trends You Should Be Trying
  • Why Specific Incentives Are So Powerful For Your Practice.
  • The No Excuses Way To Get More Patients In The Door
  • Why You Need To Outsource Your Marketing And Sales
  • How To Get Comfortable With Rejection

Free Episode Bonus:

It\\u2019s clear from our conversation, Michael makes things happen, and I promise if you take action on today\\u2019s episode you\\u2019ll definitely see results.

If you enjoyed today\\u2019s episode, you absolutely don\\u2019t want to miss the awesome bonus Michael has put together for SYDP listeners. He\\u2019s shared his short \\u201cHow Many Patients Should My Practice Be Attracting\\u201d quiz, which will help you get crystal clear on how to get the most from your practice.

Just answering the questions alone, will be incredibly helpful in building out your 2017 marketing strategy.

Click here to access that now.

Quotes:

  • \\u201cWork smarter.. Not harder.\\u201d - Michael Arias
  • \\u201cPeople love the idea.. But execution often lacks.\\u201d - Michael Arias
  • \\u201cDoing Business Without Advertising Is Like Winking At \\xa0A Girl In the Dark\\u201d - Michael Arias
  • \\u201cBits of dentistry can be taught\\u2026 but you can\\u2019t teach a good personality.\\u201d - Michael Arias

Resources:

\\xa0Support The Show:

Without you, Ambitious Dentists, this should wouldn\\u2019t exist.

If you enjoyed today\\u2019s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

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