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Dental equipment is constantly evolving, and your phone constantly rings with salespeople trying to get you to buy the latest technology.

You don\\u2019t need all the latest bells and whistles to run a profitable business.

But what you do need in today\\u2019s digital age is a marketing plan that reflects the latest trends.

If you want for your business to be around in the next twenty years, you can no longer rely strictly on referrals.

Today\\u2019s guest, Jake Puhl, understands the power of the internet. It can be the difference between a sustainable (and profitable) business, and one struggling to keep their head above water.

His marketing tactics have helped dentists grow from zero to $5 million dollars in revenue (or in one dentist\\u2019s case, from $1.2 million to $8 million).

Jake is the co-founder of Firegang Digital Marketing, a SEO and Google analytics expert, and an Amazon best-selling author.

Here are a few things you\\u2019ll discover\\xa0in today\\u2019s episode:

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• The biggest mistakes dentists make with their marketing
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• A traditional method of growing a dental practice that will no longer hold a practice up (and a modern marketing strategy you need to stay in the game)
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• The key to a reputation marketing program that generates great reviews
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• Why being on top of your numbers and processes is important (and how your marketing dollars will go to waste if you don\\u2019t pay attention to them)
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• Why getting new clients shouldn\\u2019t be your only priority
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• The main metric you need to look at when working with any marketing company
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• The biggest differentiators that will give online traffic a compelling reason to choose your practice
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• How to \\u201cbuy low\\u201d when acquiring a practice
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• What a retargeting ad is (and why it\\u2019s so powerful)
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• The key factor for online traffic analytics that you should zero in on (that many marketing companies don\\u2019t look at)
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• What a longtail keyword is (and how this impacts your online visibility)
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• Recent changes to Google ads (and what that means for your business)
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• Best practices to run good ads (that Google will reward you for)
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• A covert way to scan your competition in an area you\\u2019re looking to start or acquire a practice
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