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Being a Senior researcher at Ghent University in the research group for Media, Innovation and Communication Technologies, Jeroen Stragier has worked on various aspects as motivational affordances of Online Fitness Community features, the use of Wearables, Mobile apps and Exergames in promoting physical activity, and the potential of new Media and Persuasive technologies to induce Behavioral change towards healthier and more sustainable lifestyles. In this episode, we discussed pro\'s and con\'s of academic research in this field in relation to technological advancements and commercializations in the industry, and the potential for innovation in this area. As always: happy listening and looking forward to your feedback!