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Jack Goodloe-Ha\\xdfmann, Senior Manager Consumer Insights at Puma (at the time we spoke), explains his approach and vision within the Puma R&D process. We discussed the interaction between physical (material) versus sensor and digital innovations and the role of academic research for a company as Puma. Also: what will the future for Puma bring? Contact Jack Goodloe-Ha\\xdfmann here.
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