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Cheri Bradish - Women in Sports & Tech and the value of partnerships
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Dr. Cheri Bradish is the Loretta Rogers Research Chair in Sport Marketing at Ryerson University. As a sport marketing expert, she is interested in sport business strategy and trends including innovation and entrepreneurship. In this episode, we discussed the topic of women in sports and tech, related to research but also to entrepreneurship & field practice. We also talked about the importance of (academic) partnerships and how they can best be established. We hope you enjoy this episode of the podcast!
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