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Working in the Sport Innovation Research group at the Swinburne University of Technology (Australia), Adam Karg is closely involved in various research projects in collaboration with industry, As a result, Adam is innovating in various areas of sports organization management, fan engagement, team & league marketing, etc. with the help of (his) research. Besides that, he is also the President of SMAANZ (The Sport Management Association of Australia and New Zealand) where he shares relevant insights within the research community. And so, we talked about strategies to increase the quality and impact of sports management and technology research relevant in various domains of the sports sector. Enjoy listening!