Natalie Deana: Bad Girls Who Do Good Things

Published: May 17, 2023, 7:01 p.m.

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\\u201cWe\'d never worked in this industry. We\'d not got any prior experience in fashion ourselves. But we thought, how hard could it be? Famous last words. How hard could it be to design a handbag? Turns out very hard, very hard.\\u201d \\u2013 Natalie Deana

Natalie Deanna is the co-founder of Frida Rome, a\\xa0conscious luxury brand\\xa0that makes stunning vegan handbags, handbags inspired by and designed for, \\u201cbad girls who do good things.\\u201d

\\u201c\\u2019Bad Girls Who Do Good Things,\\u2019 was a tagline we came up with even before the brand really started to flourish\\u2026 And it was, I guess the cheekier side, the more kind of out there arm to what we want to grow as a big empire. Essentially, we want to take over the world with cruelty free brands.\\u201d \\u2013 Natalie Deana

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