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\\u201cAnd then instead of heroes, we started being referred to as terrorists. But that made no difference to us. I mean, we kind of carried on regardless, and we started trying to do as much damage as we could to inflict economic loss on these companies.\\u201d \\u2013 Ronnie Lee

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Ronnie Lee founded the Animal Liberation Front (ALF) in 1974. The Animal Liberation Front is a global movement dedicated to the liberation of animals from human oppression. They engage in and promote non-violent direct action in protest against incidents of animal cruelty.

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Ronnie served three prison sentences in the 70s and 80s for actions he took against places like animal testing facilities and breeding facilities for testing.

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He has been vegan for 51 years and is still out there every day fighting for animals.