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Jack Bobo is the CEO of Futurity, a food foresight company that advises companies, foundations and governments on emerging food trends and consumer attitudes and behaviors related to the future of food. Recognized by Scientific American in 2015 as one of the 100 most influential people in biotechnology, Jack is a global thought leader who has delivered more than 500 speeches in 50 countries.\nHis new book is called \u201cWhy Smart People Make Bad Food Choices.\u201d\n\nKey Topics:\n- The way our brain is biased against our efforts\n- Why we can\u2019t just agree to disagree\n- How we have less trust in authority figures about our health\n- Confirmation bias in excess of information available today\n- Why people fear certain food over others\n- The \u201cnaturalness\u201d bias\n- Why healthy food doesn\u2019t taste good\n- The history of supersizing and unit bias\n- The \u201cclean your plate\u201d method and how it works against us\n- How our minds can trick us with what we\u2019re eating, and the study that confirms it\n- Mental fatigue and decision fatigue in eating and grocery shopping\n- Solutions to change the way we think about our choices\n- Reshaping personal food space \n\nJack\u2019s book is available now, and you can learn more about his work at futurity.com\n\nThis episode is sponsored by Talkspace. Get $100 off your first month with Talkspace when you use the code sparkingwholeness.