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Scott Simmons and Katie \u201cDudders\u201d hang out on a loading dock in Pittsburgh\u2019s Strip District with Rob Johnston to talk about social media and the importance of being genuine with your audience.

Highlights:

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• Rob, former ScareHouse Podcast host, reminisces about his favorite ScareHouse Podcast episodes
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• Discussing the rise and fall of Vine
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• Why Vine was such a great fit for Rob\u2019s creative vision and how enjoyed the challenge
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• Using old school techniques and humor to engage with today\u2019s audience
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• Rob\u2019s one Vine that went horribly wrong
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• Having to let things go in order to grow
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• Rob talks about his most elaborate Vines and the clean up involved
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• The importance of using customer data and analyzing engagement in haunt building and social media content creation
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• Being relatable to your audience
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• Rob talks about his coffee dumping Vine that turned into a gif sensation
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• Trying to protect the content you\u2019ve created in a social media world
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• Why the top 20 content creators of Vine were responsible for its downfall
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• What\u2019s next for social media platforms
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• ScareHouse and Rob\u2019s big payoffs for taking a chance and changing to anticipate where their audiences are going
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• Scott discusses The Simpsons and how they \u201cgot it\u201d all those years ago
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• The importance of being honest and genuine with your audience
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Follow the ScareHouse podcast hosts: Scott Simmons (@ScareHouseScott) and Katie \u201cDudders\u201d (@kdudders)

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