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b"Digital Lighthouse Jen Dallas (Softwire)\\n\\nOn this week's Digital Lighthouse, Zoe Cunningham is joined by Jen Dallas, Head of Digital UK and Ireland at RSA Insurance. Jen talks about the work she and her team have done to develop customer experiences across their platform. She explores the RSA's use of user testing, research and leadership to help create huge efficiency gains, and what has been valuable for the RSA's position in the financial services sector.\\n\\nJen Dallas is the Head of Digital at RSA Insurance, where her current focus is on delivering ecommerce growth and strategically aligned, customer-centric product developments. She has spent the past 15 years honing her skills in the travel and insurance sectors, using her expertise to solve business problems through digital solutions, driving online adoption."