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Micromoments als Treiber der Digitalisierung und der Kunden-User-Experience
b'Wir gehen nicht mehr online, wir leben online. Reto Joller, Head of Digital bei der Swiss Life AG, spricht mit unserem Gesch\\xe4ftsf\\xfchrer Dr. Andr\\xe9 K\\xf6hler \\xfcber Micromoment, die bei weitem nicht nur f\\xfcr das Marketing von Bedeutung sind.'