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b'Well I guess this means I am another year older and wiser. \\xa0I know the second part is true because I spent the weekend drinking out of the firehouse that is Podcamp Toronto 2012. \\xa0I wish there were more events like podcamp where you can be immersed ideas, knowledge and wisdom for a day or two. \\xa0I always emerge from these events enriched. \\xa0There were a number of great presentations and I will revisit some of them on the blog in the next few days however I wanted to share my presentation. \\xa0\\nI hope to be back next year to both learn and hangout with my friends Luke and John!\\nThe copy from the brouchure: \\xa0\\nPodcasting To A Niche Market, Revisited\\nor\\nPodcasting To A Professional IT Audience\\xa0\\n\\n\\n\\n\\nPodcasting to a niche market is about balancing content with audience needs. The examples from the Software Process and Measurement Cast which podcasts to a professional IT audience for the past five years is used to provide examples of the additional complication of reaching a niche audience. One example of a complication is having less knowledge about the audience due to professional complexity and geographic dispersion.\\nQuestions Answered\\n1.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 How can I grow the audience for a niche audience?\\n2.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 How can you use the professional journals to target your audience and interviewees?\\n3.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Sales tool or knowledge transfer vehicle, which work?'