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b'This week is a doubleheader (baseball term for two games played by the same teams on the same day against each other). We begin our re-read of and we have my interview with Staffan. Several years ago I read Staffan\\u2019s book on Pomodoro which changed how I work.\\xa0 Monotasking might be even more useful and impactful.\\xa0 We discussed how to apply the ideas in the book to improve focus, productivity, and quality of life. Staffan N\\xf6teberg is an enterprise agility coach with years of experience in improving personal productivity. He is also the author of Pomodoro Technique Illustrated (2009) and teaches seminars on monotasking to companies in North America, Europe, and East Asia. Twitter: Website: \\xa0 \\xa0 Re-Read Saturday News\\xa0 We start our re-read of . \\xa0 The book is 237 pages published by Racehorse Publishing (an imprint of Simon & Schuster) and was released in English on June 1, 2021. For most of the readers of the blog and listeners to the podcast, this will be an initial read.\\xa0 The book\\u2019s contents include a Preface, Introduction, 7 numbered chapters, an Afterword, and then other stuff like index and more (we will not cover the other stuff but I am glad for the index and endnotes).\\xa0\\xa0 Now the fun part.\\xa0 Instead of a straight re-read and discussion. I am going to read a chapter, highlight the parts I am going to implement in the next week, tell you what I am going to do, and then the following week admit how well I performed. Week 1 - - \\xa0 \\xa0 As a reminder, all of the entries from , by Ryan Ripley and Todd Miller are available! Week 1: - \\xa0 Week 2: - \\xa0 Week 3: - \\xa0 Week 4: - \\xa0 Week 5: - \\xa0 Week 6: - \\xa0 Week 7: -\\xa0 \\xa0 Week 8: - \\xa0 Week 9:\\xa0 - \\xa0 Week 10: - \\xa0 Week 11: - \\xa0 Week 12 - - \\xa0 Week 13: t - \\xa0 Week 14: - \\xa0 Week 15: - \\xa0 Week 16 - - \\xa0 \\xa0 Upcoming Events! ISMA 18 Virtual Conference, June 24th, 2021 8 AM EDT to 11:15 EDT\\xa0 I will host the event.\\xa0 The event will have a host of great speakers on great topics!\\xa0 ISMA 18 will be free for both IFPUG members and non-members. IFPUG members are eligible for 1 credit at the CFPS Extension Program (CEP) and also attract 3 Technical PDUs in the PMI Talent Triangle\\xae, both by attending the full conference! Register: \\xa0 Real Value of TMMi\\xa0 (SPaMCAST is a Friend of TMMi America) Free webinar from TMMi America featuring Mark Summers June 25th, 2 to 3 PM EDT\\xa0 This webinar will explore the common usages of the TMMi Test Process Improvement framework. We will dive into how: You can leverage this framework to transform the way your organization delivers software. The model can transform your career. Next steps to take on your journey to becoming a Test Process Improvement superhero. \\xa0 The real value of the TMMi is to help you dramatically change the frequency and quality of your software delivery. \\xa0 Register at \\xa0 Next SPaMCAST In the next Software Process and Measurement Cast, we talk with Ajit Ghuman, Head of Product Marketing at Narvar.\\xa0 Ajit and I talk pricing, marketing, product engagement/ownership, and development. Is there an ideal pattern for product and development to work together? If not, what are the consequences?'