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b"SPaMCAST 570 features our essay on the components of good sprint goals. Sprint goals provide direction and energy, and they communicate with the outside world. A sprint goal should be a straightforward statement that a product owner should be able to craft quickly and then agree upon with a team. We provide a structure to keep goals simple and impactful.\\xa0\\xa0 We will also have a visit from Susan Parente. In this installment of Susan\\u2019s Not a Scrumdamentalist column, we discuss value.\\xa0 Value is core to many practices, the problem is that value is a very nebulous concept. Susan provides guidance. Continue the conversation with Susan at and visit her company at Re-Read Saturday News And we are back! Kahneman titled chapter 24 The Engine of Capitalism. Optimism, Kahneman's engine of capitalism, convinces entrepreneurs to take risks and start new firms even when statistically most will fail for a myriad of reasons. In addition, this type of bias pushes start-ups to be resilient in the face of adversity.\\xa0 We are describing a double-edged sword. Long live optimism because with a bit of tempering it is a force that can define the future.\\xa0 Remember, if you do not have a favorite, dog-eared copy of , please buy a copy.\\xa0 Using the links in this blog entry helps support the blog and its alter-ego, The Software Process and Measurement Cast. ,\\xa0 It\\u2019s time to get reading! The current installment of Re-read Saturday\\xa0 -\\xa0 \\xa0 Next SPaMCAST SPaMCAST 571 with feature our interview with Michael Larsen,\\xa0 Michael and I will discuss testability. Anyone that has participated in delivering software EVER, has wrestled with this problem.\\xa0 Michael brings fresh and actionable insights into how to assure testability."