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b'SPaMCAST 552 features our essay on the idea of \\u201cfit for purpose\\u201d and its impact on the definition of quality. \\xa0Even if you don\\u2019t deliver any defects, not being fit for purpose wipes quality off the board. BOOM! (Rather read the essay? \\xa0) In the second spot this week, Jon M Quigley delivers with his Alpha and Omega of Product Development! \\xa0In this installment, Jon discusses the need to say no. A simple straight forward word that is nearly impossible to use in polite company. Re-Read Saturday News Today, two stories\\u2026ops, the wrong column\\u2026today we take on two chapters in our re-read of , chapters 8 and 9: How Judgment Happens and Answering An Easier Question. I would be interested in your feedback on the depth in this entry compared to previous entries. Remember, if you do not have a favorite, dog-eared copy of , please buy a copy. \\xa0Using the links in this blog entry helps support the blog and its alter-ego, The Software Process and Measurement Cast. , \\xa0It\\u2019s time to get reading! \\xa0 The installments: Week 1: \\u2013 Week 2: \\u2013 Week 3: \\u2013 Week 4: \\u2013 Week 5: \\u2013 Week 6: \\u2013 Week 7: \\u2013 Week 8: - Week 9: - \\xa0 Next SPaMCAST SPaMCAST 553 will feature our interview with Jim Benson. \\xa0We will discuss prioritization and how prioritization can be a reflection of more deep-seated problems. Life changing ideas in a powerful interview.'