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b'One my favorite serial interviewees, Dr. Mark Bojeun, returns to the Software Process and Measurement Cast for a third time (we may need to get him a permanent seat at the table soon). \\xa0Mark and I discussed the role and impact of project and product visions on the ability to effectively deliver value. \\xa0The vision is an important directional statement that can\\u2019t be left to chance! \\xa0\\xa0 Mark has last visited the Software Process and Measurement Cast on SPaMCAST 388 to discuss PMOs as a strategic tool and before then on the \\xa0 to discuss \\xa0his book, (). Mark\\u2019s Bio: Dr. Bojeun has more than 20 years of experience in providing strategic management and leadership through portfolio, project and program management. His experience includes developing and managing multi-million dollar portfolios, programs, and projects, facilitating the achievement of strategic objectives, and creating best practice processes for program and project management efforts. Dr. Bojeun has designed and implemented multiple Enterprise Program Management Offices (EPMOs) for domestic and multinational firms and has extensive experience in organizational change management through transformational leadership, strategic support and staff empowerment to management professionals in the development and implementation of organizational vision, mission, objectives, and goals. Contact Mark on Re-Read Saturday News We missed this week due to work! \\xa0I was teaching Test Driven Development. \\xa0It was an intense class with a great group. \\xa0We will get back in the swing of things next week! Remember to buy a copy of Carol Dweck\\u2019s and read along! Visit the to participate in this and previous re-reads. Next SPaMCAST The Software Process and Measurement Cast 429 will be something very special. Ryan Ripley (who appeared on and is the host of the Agile for Humans Podcast) recently connected virtually to discuss the role and impact of certifications on the Agile movement. \\xa0It was a pretty intense discussion! \\xa0We are going to release the audio on both our podcasts concurrently on Monday February 6th! \\xa0Make sure both and the Software Process and Measurement Cast are part of your weekly rituals! \\xa0 Shameless Ad for my book! co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: \\u201cThis book will prove that software projects should not be a tedious process, for you or your team.\\u201d Support SPaMCAST by buying the book nglish and Chinese.'