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b'The week\\u2019s Software Process and Measurement Cast features our interview with Allan Kelly.\\xa0 We talked #NoProjects and having a focus of delivering a consistent flow of value.\\xa0 The classic project framework causes us to focus on being on-time, on-budget and on-scope, but not on-value. If we don\\u2019t focus on delivering the maximum value we are doing both our customers and ourselves a great disservice.\\xa0\\nAllan Kelly advises teams from many different companies and domains on adopting and deepening Agile practices and development in general. He specializes in working with software product companies and aligning products and processes with company strategy. When he is not with clients he writes far too much.\\xa0\\xa0He holds BSc and MBA degrees, is the author of three books: "Xanpan - team centric Agile Software Development" (), "Business Patterns for Software Developers" and \\u201cChanging Software Development: Learning to be Agile\\u201d. In addition he is the originator of Retrospective Dialogue Sheets () and a regular conference speaker. He can be found on Twitter as @allankellynet () and blogs ().\\nCall to Action!\\nI have a challenge for the Software Process and Measurement Cast listeners for the next few weeks. I would like you to find one person that you think would like the podcast and introduce them to the cast. This might mean sending them the URL or teaching them how to download podcasts. If you like the podcast and think it is valuable they will be thankful to you for introducing them to the Software Process and Measurement Cast. Thank you in advance!\\nRe-Read Saturday News\\nRemember that the Re-Read Saturday of\\xa0\\xa0is in full swing.\\xa0 This week we tackle the essay titled \\u201cPassing the Word\\u201d!\\xa0 Check out the new installment at\\xa0.\\nUpcoming Events\\nSoftware Quality and Test Management September 13 \\u2013 18, 2015San Diego, California\\nI will be speaking on the impact of cognitive biases on teams. \\xa0Let me know if you are attending! If you are still deciding on attending let me know because I have a discount code.\\nAgile Development Conference EastNovember 8-13, 2015Orlando, Florida\\nI will be speaking on November 12th on the topic of Agile Risk. Let me know if you are going and we will have a SPaMCAST Meetup.\\nNext SPaMCAST\\nThe next Software Process and Measurement feature our essay titled, Agile Success.\\xa0 How do we define success with Agile?\\xa0 If we can\\u2019t define what success using Agile is and how we can measure it, anyone adopting Agile is bound to wander aimlessly.\\xa0 Wandering aimlessly is bad for your career and potentially for the careers of everyone around you!\\nShameless Ad for my book!\\n\\xa0co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: \\u201cThis book will prove that software projects should not be a tedious process, neither for you or your team.\\u201d Support SPaMCAST by buying the book\\xa0nglish and Chinese.'