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b"Show 35 is my interview with Charlene Li, co-author of Groundswell: Winning in a World Transformed by Social Technologies.\\xa0 The use of social media is a fact of life, we are now challenged with how we take advantage of the possibilities.\\n\\n\\xa0\\n\\nCharlene Li, Vice President & Principal Analyst, primarily contributes to Forrester's offerings for the Interactive Marketing professional. She is one of the driving forces behind Forrester's Social Computing and Web 2.0 research, and examines how companies can use technologies like blogs, social networking, RSS, tagging, and widgets for marketing purposes. During her eight years at Forrester, Charlene has also led the marketing and media research team, and ran the San Francisco office.\\n\\nIn her research, Charlene covers such marketing-related topics as consumer portals, search, and media site design. She also leverages her background in newspaper publishing and looks at online local media and online classifieds. In the past, she has also written about online advertising, online gaming, and media content strategies. She also contributes to her Groundswell blog and plans to publish a book by the same name in spring 2008.\\n\\n\\xa0Website:\\xa0\\xa0\\xa0 \\xa0\\xa0 http://blogs.forrester.com/charleneli/\\n\\n\\xa0The essay is an excerpt from my paper \\u201cWhen Good Numbers Go Bad:\\xa0 Mistakes\\u201d.\\xa0 The excerpt explores the impact of mistakes on metrics programs as the grace and speed in which programs recognize and recover from a mistake will determine the long-term prognosis of the program (assuming you don\\u2019t make the same mistake more than once or twice).\\xa0 If you are interested in a complete copy of the article please contact me at spamcastinfo@gmail.com.\\xa0 The text of the essay can be found at .\\xa0 Comments and corrections are welcome.\\n\\nThere are a number of ways to share your thoughts . . \\n\\nEmail SPaMCAST at\\xa0\\xa0Voice messages can be left at 1-206-888-6111Twitter \\u2013 BLOG \\u2013 \\n\\nFuture Events and the next . . .\\n\\nConference season is beginning!\\n\\nI will be speaking at IFPUG\\u2019s 3rd Annual ISMA Conference and Fall Workshops Sunday, September 14 \\u2013 Friday, September 19, 2008 at the Westin Arlington Gateway Hotel information at .\\xa0 The presentation is call \\u201cCounting Facebook\\u201d and will be on Friday September 19, 2008 at 10:25 AM - 11:25 AM,\\n\\nI am speaking at Quest Toronto 2008 Conference, September 22- 26, 2008, at the Hilton Hotel in Toronto, Canada.\\xa0 I will be presenting \\u201cGood Numbers Go Bad\\u201d on Wed Sept 24th from 1:30 - 2:30 pm and also joining in as a subject matter expert in the end of day solutions workshop.\\xa0 Information can be found at http://www.qaiquest.org/toronto/\\n\\nFinally I will be speaking at the Northeast Quality Council 57th Conference.\\xa0 The conference is scheduled for October 14 \\u2013 15 , 2008 in Marlborough, Massachusetts at Best Western Royal Plaza.\\xa0\\xa0 The presentation is titled \\u201cOne Size Fits . . .Someone Other Than Me\\u201d.\\xa0 Information can be found at . \\n\\nNext Software Process and Measurement Cast: \\n\\nOn the next SPaMCAST we continue with the powerful interview with Phil Armour on estimation.\\xa0\\xa0 The interview contains even more sage wisdom from Phil so keep your notebook close at hand!"