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b'The Software Process and Measurement Cast 345 features our essay on Cognitive Biases and two new columns. The essay on cognitive bias provides important tools for anyone that works on a team or interfaces with other people! A sample for the podcast: \\u201cThe discussion of cognitive biases is not a theoretical exercise. Even a relatively simple process such as sprint planning in Scrum is influenced by the cognitive biases of the participants. Even the planning process itself is built to use cognitive biases like the anchor bias to help the team come to consensus efficiently. How all the members of the team perceive their environment and the work they commit to delivering will influence the probability of success, therefore, cognitive biases need to be understood and managed.\\u201d The first of the new columns is Jeremy Berriault\\u2019s QA Corner.\\xa0 Jeremy\\u2019s first QA Corner discusses root cause analysis and some errors that people make when doing root cause analysis. Jeremy, is a leader in the world of quality assurance and testing and was originally interviewed on the\\xa0. The second new column features Steve Tendon discussing his great new book,\\xa0.\\xa0 Our intent is to discuss the book chapter by chapter.\\xa0 This is very much like the re-read we do on blog weekly but with the author.\\xa0 Steve has offered the SPaMCAST listeners are great discount if you use the link shown above. As part of the chapter by chapter discussion of Steve\\u2019s book we are embedding homework questions.\\xa0 The first question we pose is \\u201cIs the concept of hyper-productivity transferable from one group or company to another?\\u201d Send your comments to\\xa0. Call to action! Reviews of the Podcast help to attract new listeners.\\xa0 Can you write a review of the Software Process and Measurement Cast and post it on the podcatcher of your choice?\\xa0 Whether you listen on ITunes or any other podcatcher, a review will help to grow the podcast!\\xa0 Thank you in advance! Re-Read Saturday News The Re-Read Saturday focus on Eliyahu M. Goldratt and Jeff Cox\\u2019s\\xa0The Goal: A Process of Ongoing Improvement\\xa0began on February 21nd.\\xa0The Goal\\xa0has been hugely influential because it introduced the Theory of Constraints, which is central to lean thinking. The book is written as a business novel. Visit the\\xa0\\xa0and catch up on the re-read. Note: If you don\\u2019t have a copy of the book, buy one.\\xa0 If you use the link below it will support the Software Process and Measurement blog and\\xa0podcast. \\xa0or\\xa0 Next . . .\\xa0\\xa0Get a copy now and start reading! We will start in four weeks! Upcoming Events 2015 ICEAA PROFESSIONAL DEVELOPMENT & TRAINING WORKSHOPJune 9 \\u2013 12 San Diego, California http://www.iceaaonline.com/2519-2/I will be speaking on June 10.\\xa0 My presentation is titled \\u201cAgile Estimation Using Functional Metrics.\\u201d Let me know if you are attending! Also upcoming conferences I will be involved in include and SQTM in September. More on these great conferences next week. Next SPaMCast The next Software Process and Measurement Cast will feature our will interview with Jon M Quigley.\\xa0 We discussed configuration management and his new book\\xa0. Jon co-authored the book with Kim Robertson. Configuration management is one of the most critical practices anyone building a product, writing a piece of code or working on a project with other must learn or face the consequences! Shameless Ad for my book! \\xa0co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: \\u201cThis book will prove that software projects should not be a tedious process, neither for you or your team.\\u201d Support SPaMCAST by buying the book\\xa0 nglish and Chinese.'