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b'This week\\u2019s Software Process and Measurement Cast is a magazine feature with\\xa0three columns. This week we have columns from Kim Pries,\\xa0The Software Sensei, and Jo Ann Sweeney\\u2019s\\xa0Explaining Change.\\xa0 In this installment Kim discusses the ins and outs of selling defect control.\\xa0 In\\xa0Explaining Change, Jo Ann tackles the concept of planning for communication (protip: it is better than winging it). The SPaMCAST essay this week tackles the topic of what is and isn\\u2019t Agile.\\xa0 Does just saying you are Agile make you Agile? \\xa0We think not!\\nCall to action!\\nCan you tell a friend about the podcast? If your friends don\\u2019t know how to subscribe or listen to a podcast, show them how you listen and subscribe them!\\xa0 Remember to send us the name of you person you subscribed (and a picture) and I will give both you and the horde you have converted to listeners a call out on the show.\\xa0\\nRe-Read Saturday News\\nThe Re-Read Saturday focus on Eliyahu M. Goldratt and Jeff Cox\\u2019s\\xa0The Goal: A Process of Ongoing Improvement\\xa0began on February 21nd.\\xa0The Goal\\xa0has been hugely influential because it introduced the Theory of Constraints, which is central to lean thinking. The book is written as a business novel. Visit the\\xa0\\xa0and catch up on the re-read.\\nNote: If you don\\u2019t have a copy of the book, buy one.\\xa0 If you use the link below it will support the Software Process and Measurement blog and\\xa0podcast.\\n\\xa0or\\xa0\\nI am beginning to think of which book will be next. Do you have any ideas?\\nUpcoming Events\\nCMMI Institute Conference EMEA 2015March 26 -27 London, UKI will be presenting \\u201cAgile Risk Management.\\u201d\\xa0\\nQAI Quest 2015April 20 -21 Atlanta, GA, USA\\nDCG will also have a booth!\\nCANCELED -International Conference on Software Quality and Test Management\\xa0Washington D.C. May 31 - June 5, 2015\\nNext SPaMCast\\nThe next Software Process and Measurement Cast will feature our interview with Agile coach Mario Lucero.\\xa0 Mario and I discussed the nuts and bolts of coaching Agile teams, what is and isn\\u2019t Agile and the impact of coaching on success.\\xa0\\nShameless Ad for my book!\\n\\xa0co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: \\u201cThis book will prove that software projects should not be a tedious process, neither for you or your team.\\u201d Support SPaMCAST by buying the book\\xa0.\\nAvailable in English and Chinese.'