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b'Check out 273.\\xa0 The SPaMCAST 273 features our essay on gamification and a new installment of Steve Tedon\'s column: Tame The Flow.\\xa0\\n\\nGamification is a tool to support process improvement.\\xa0 It is a technique that leverages a player\'s innate competitive drive to channel their behavior using game mechanisms. The goal is to have individuals, teams, and organizations adopt process changes and then process improvement. \\n\\nIn the second edition of Tame the Flow, Steve and I talk about constraints, bottlenecks and retrospectives.\\xa0Contact Steve on Twitter @tendon or visit his website at www.tendon.net\\nFor the next few weeks the Software Process and Measurement Cast will include a promo for the "Influential Agile Leader" events led by Johanna Rothman and Gil Broza.\\xa0 Check out the full details at www.InfluentialAgileLeader.com\\n\\nGet in with us anytime or leave a comment here on the blog.\\xa0 Help support the SPaMCAST by reviewing and rating it on . It helps people find the cast. Like us on while you\\u2019re at it.\\n\\nNext week the SPaMCAST features my interview with Jeremy Berriault.\\xa0 Jeremy and I discussed his research on test professionalism.\\n\\nThe Software Process and Measurement Cast has a sponsor.\\nAs many you know I do at least one webinar for the (ITMPI) every year. The ITMPI provides a great service to the IT profession. ITMPI\'s mission is to pull together the expertise and educational efforts of the world\'s leading IT thought leaders and to create a single online destination where IT practitioners and executives can meet all of their educational and professional development needs. The ITMPI offers a premium membership that gives members unlimited free access to 400 PDU accredited webinar recordings, and waives the PDU processing fees on all live and recorded webinars.\\xa0 The Software Process and Measurement Cast some support if you sign up .\\xa0 All the revenue our sponsorship generates goes for bandwidth, hosting and new cool equipment to create more and better content for you.\\xa0 Support the SPaMCAST and learn from the ITMPI.\\n\\n\\nShameless Ad for my book!\\n co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: "This book will prove that software projects should not be a tedious process, neither for you or your team." Support SPaMCAST by buying the book .\\n\\nNOW AVAILABLE IN CHINESE'