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b'Welcome to the Software Process and Measurement Cast 213! \\xa0\\xa0\\nThe Software Process and Measurement Cast 213 features my essay titled Bad Words For Process Improvement. \\xa0Words have power; the power to sell ideas, to\\xa0rally the troops and provide motivation when used correctly. Or words can be a tactic signal of resistance to change and an abrogation of responsibility. \\xa0If\\xa0the later set of scenarios, perfectly good words go bad.\\xa0\\nShameless Ad for my book!\\xa0\\nco-authored by Murali Chematuri and myself and published by J. Ross Publishing.\\xa0We have received unsolicited reviews like the following: "This book will prove that software projects should not be a tedious process, neither for you or\\xa0your team."\\nNOW AVAILABLE IN CHINESE!\\xa0\\nHave you bought your copy?\\nContact information for the Software Process and Measurement Cast\\nEmail: \\xa0spamcastinfo@gmail.comVoicemail: \\xa0+1-206-888-6111Website: www.spamcast.netTwitter: www.twitter.com/tcagleyFacebook: \\xa0http://bit.ly/16fBWV\\nOne more thing! \\xa0Help support the SPaMCAST by reviewing and rating the Software Process and Measurement Cast on ITunes. It helps people find the cast.\\xa0\\nNext:\\nThe Software Process and Measurement Cast 214 will feature an interview with Iain McCowatt on the comditization of testing.'