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Welcome to the Software Process and Measurement Cast 213! \xa0\xa0\nThe Software Process and Measurement Cast 213 features my essay titled Bad Words For Process Improvement. \xa0Words have power; the power to sell ideas, to\xa0rally the troops and provide motivation when used correctly. Or words can be a tactic signal of resistance to change and an abrogation of responsibility. \xa0If\xa0the later set of scenarios, perfectly good words go bad.\xa0\nShameless Ad for my book!\xa0\nco-authored by Murali Chematuri and myself and published by J. Ross Publishing.\xa0We have received unsolicited reviews like the following: "This book will prove that software projects should not be a tedious process, neither for you or\xa0your team."\nNOW AVAILABLE IN CHINESE!\xa0\nHave you bought your copy?\nContact information for the Software Process and Measurement Cast\nEmail: \xa0spamcastinfo@gmail.comVoicemail: \xa0+1-206-888-6111Website: www.spamcast.netTwitter: www.twitter.com/tcagleyFacebook: \xa0http://bit.ly/16fBWV\nOne more thing! \xa0Help support the SPaMCAST by reviewing and rating the Software Process and Measurement Cast on ITunes. It helps people find the cast.\xa0\nNext:\nThe Software Process and Measurement Cast 214 will feature an interview with Iain McCowatt on the comditization of testing.