BROADCASTS.com

b'Welcome to the Software Process and Measurement Cast 138!\\nSPaMCAST 138 features my interview with Jo Ann Sweeney.\\xa0 I think we would all agree that communication is an important tool for taming the clash of organizational perspectives, for creating a platform for collaboration or in other words for making projects work.\\xa0 Our interview covered these points and more and is a must for all of my listeners!\\nMeet Jo Ann Sweeney\\nSome years ago my husband and I were having an argument. We had opposite views and seemed to be going round in circles. I couldn\\u2019t understand why. Then the penny dropped.\\nIt was all about perspective. He sees things in black and white; I see in shades of grey. Once he realised I understood his point of view he expected me to agree with him. For him my understanding equalled agreement.\\nSince then I\\u2019ve come to realise this same clash of perspectives happens in organisations all the time. Leaders and employees have very different outlooks that can undermine the whole organisation.\\nEither they trust each other\\u2019s perspectives and are willing to collaborate. Or they use up huge amounts of energy trying to coerce each other \\u2013 creating frustration, resistance, delays and escalating costs.\\nIn my 25+ years with multinationals, SMEs, government departments and charities I\\u2019ve come to realise this is all about relationships of trust. And about people listening to and understanding each other; being willing to put themselves in other people\\u2019s shoes.\\nToday I lead , a consultancy dedicated to helping communicators and project professionals deliver communication activities that build trust and rapport with their audiences both internally and externally.\\nMy role invariably is as a catalyst, asking the difficult questions that help clients understand what their leaders expect of them. Then holding their hands while they win the buy-in of key people \\u2013 executives, team members, government, customers.\\nMuch of what I\\u2019m learning I share through the \\xa0 and ; and the annual virtual \\nJo Ann Sweeney is a chartered marketer and trained journalist, and a fellow of the Chartered Institute of Marketing and of the Institute of Internal Communication.\\n\\xa0\\nShameless Ad for my book!\\n co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received great unsolicited reviews and the book has been picked up as a text book for university level work.\\xa0 Have you bought your copy?\\nContact information for the Software Process and Measurement CastEmail:\\xa0 Voicemail:\\xa0 +1-206-888-6111Website: Twitter: Facebook:\\xa0 \\nNext!In the SPaMCAST 139 we will return to the Metrics Minute and tackle one or two of the financial metrics that are important for projects.'