The dogs under the desk people, plus, Elastic, Cloudera/Hortonworks, and hotel loyalty programs and breakfast buffets

Published: Oct. 11, 2018, 3 p.m.

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Changing the \\u201cculture\\u201d at a large company is impossibly hard, few get through it. And, it\\u2019s little wonder, you\\u2019re usually asking them to do completely irrational things. In the context of Google shutting down Google+ and a small write-up of Blockbuster failure fairy tales, we spend time discussion the \\u201cif it ain\\u2019t broke, don\\u2019t fix it\\u201d problem of digital transformation. We then talk about Elastic search and their recent IPO, and follow-up with some better commentary on Cloudera and Hortonworks merging - better than we did last week. Hotel breakfast buffet strategies and the Chase Sapphire series of cards. Oh, and before that Matt and Cot\\xe9 spend a good 10 to 15 minutes talking about hotel breakfast buffet strategies.

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Also, it\\u2019s episode #150 - yay us! Our first episode was on May 27th, 2014, where Cot\\xe9\\u2019s lamp played a prominent role, and we did video.

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  • This week in IPOs: Elastic has a party, Solarwinds figuring one out.\\n\\n
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    • Elastic: \\u201cThe stock closed at $70 per share, representing a 94.4 percent rise.\\u201d Close of market on Oct. 10th: $62.50 per share.
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    • 451 on Elastic revenue, Scott Denne: \\u201cThe developer of open source search software for IT log analysis, security analytics and other applications nearly doubled its top line in its fiscal year (ending April 30) to $160m, up from $88m a year earlier, while increasing the share of subscription revenue in its mix.\\u201d
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    • More: \\u201cJudging by Elastic\\u2019s offering, the [Q3] dry spell had little impact on investor appetites, setting up a favorable environment for Anaplan and SolarWinds as both look to price this month.\\u201d
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    • 451 on Elastic\\u2019s product, Nancy Gohring: \\u201cOne of the most important messages that emerged from ElasticOn is that Elastic is positioning its software to serve as a platform for collecting and analyzing a wide array of machine data that can be used in a variety of use cases. With its recently announced APM UI and the forthcoming Infra UI, as well as the Canvas visualization capabilities, SQL-like querying and advancing machine-learning techniques, the Elastic Stack will be usable as a centralized platform for collecting and analyzing logs, events and metrics by constituents within a business including IT ops, security, executive leadership, product management and others.\\u201d\\n\\n
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      • So, Elastic is\\u2026an OSS (presumably) cheaper Splunk, but for general search not just IT? Or, wait, it is just IT stuff?
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    • Solarwinds: Cot\\xe9 hasn\\u2019t been able to parse out the Solarwinds deal. The big question is/will be, \\u201cso, did it make sense to go private, or could that have done whatever they\\u2019re doing by staying public?\\u201d
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    • Cot\\xe9\\u2019s old saw that \\u201cserverless\\u201d has just come to mean \\u201cdoing programming on-top of cloud shit.\\u201d This is what Pivotal usually means when they say \\u201ccloud native,\\u201d versus the container kids who mean just \\u201ckubernetes,\\u201d at broadest, \\u201ccontainers.\\u201d
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  • Cloudera/Hortonworks follow-up:\\n\\n
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    • TPM: \\u201cCloudera has raked in $1.28 billion in revenues in the past six and a half years, while Hortonworks only brought in $808 million. Add in the venture capital of $1.31 billion in venture capital, plus $225 million that Cloudera raised in early 2017 for its IPO and the $100 million that Hortonworks raised in late 2014 from its IPO, and the total pile of cash that has come to the pair is $3.69 billion. Hortonworks still has $86 million of cash and Cloudera still has $440.1 million. But over that same time period, Cloudera has booked cumulative losses of $1.19 billion and Hortonworks has cumulative losses of $979 million, for a total of $2.16 billion. Both separately and together, these companies are burning the wood a lot faster than they can cut it.\\u201d
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    • TPM\\u2019s TAM summary, as suggested by the two companies: \\u201cThe core market that Hadoop is chasing is comprised of three different segments, according to Cloudera-Hortonworks, and will grow at a compound annual growth rate of 21 percent between 2017 and 2022, from $12.7 billion to $32.3 billion. Within that, cognitive and artificial intelligence workloads represent a $14.3 billion opportunity in 2022, $4.9 billion for advanced and predictive analytics software, and $13.2 billion for dynamic data management systems (what we would call modern storage). In addition to that, the Hadoop platform is also chasing relational and non-relational database management systems and data warehouses, which is another $51 billion opportunity in 2022, for a total TAM of $83 billion. Even a small slice of this, which is what Hadoop currently gets today, could be billions of dollars by then.\\u201d
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    • Forrester on TAM penetration, Noel Yuhanna: \\u201cWe estimate that [just] 7% of organizations have completely migrated their traditional data warehouses to big data platforms. \\u201c That\\u2019s 93% more left, assuming 20% capture for a leader, (shoddy percentage math follows)17 to 18%, I guess?
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    • Meanwhile, also from Forrester: \\u201cWhile 74% of global data and analytics decision makers tell us they will have invested in a big data lake by the end of 2017, we find that many of these are being kept on life support by the technology management shops that drove them.\\u201d
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    • Also, Forrester on HARK (Hadoop & Spark), Noel Yuhanna & Mike Gualtieri: \\u201cDistributed computing software and services that are rooted in open source Apache Hadoop and Apache Spark to store, process, and analyze data to find and use insights to improve customer experiences, create timely business intelligence, optimize business processes, and make decision making smarter and faster.\\u201d Like traditional analytics, but bigger and with more ML?
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    • 451 (Matt Aslett & James Curtis): \\u201cAlthough there are cross-selling opportunities and the two companies share an underlying open source foundation, there are also significant areas of product overlap and competing functionality, as well as a history of animosity to overcome.\\u201d
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    • Tamped down TAM: \\u201cAnother way of looking at this is that the Hadoop market hasn\'t expanded enough to support the growth targets of two independent publicly traded companies, especially with the cloud providers to contend with.\\u201d
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    • Cloudera is the winner: \\u201cWhile the deal is being described by the companies as a merger, make no mistake that Cloudera is acquiring Hortonworks. After the transaction closes, Cloudera shareholders will own approximately 60% of the combined company, which will do business as Cloudera, with Hortonworks shareholders owning approximately 40%.\\u201d
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    • Products, Hortnworks: \\u201cIts primary product is the Hortonworks Data Platform (HDP), which consists of core Hadoop and some 20+ open source projects. But in August 2015, the company purchased Onyara, which was based on the Apache NiFi technology, and designed to enable users to collect, process and distribute data.\\u201d
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    • Products, Cloudera: \\u201cTo date, Cloudera offers several products and while Hortonworks has adopted a pure 100% open source approach. Cloudera has a hybrid strategy, mixing open source with its proprietary tooling. The company\'s core offering is the Cloudera Enterprise Data Hub (CDH) \\u2013 specifically targeted products are provided for data warehousing, operational database, and data science and engineering. Its cloud offering is Altus, a PaaS available on AWS and Azure.\\u201d
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    • 451 in another report (Agatha Poon), on Cloudera, June 2018: \\u201cAt present, data analytics tools and offerings are driving regional opportunities with enterprises slowly but clearly moving out from legacy data warehouse platform to a new generation of data analytics platform, which is highly distributed and open standards based, Cloudera says. For machine learning and advanced data analytics, the company believes that data scientists will be the main users and strategic partners to boost future uptake. While data scientists can make use of algorithms to train the model into production data clusters, it could be a time-consuming and complex endeavor. With that in mind, Cloudera has stepped up its game by acquiring applied machine learning research startup Fast Forward Labs in late 2017, deepening its expertise in applying machine learning to practical business problems. The bigger Cloudera says it is committed to researching new techniques to resolve real-world business problems, building codes as well as providing customers with machine learning advisory services leveraging Fast Forward Labs\' domain expertise.\\u201d
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    • Cloudera strategy: \\u201cCloudera\'s proposition remains largely unchanged: lead machine learning in the enterprise, disrupt the data warehouse market for analytical and operational data workloads, capitalize on cloud adoption and drive innovation for simplification while mitigating data security risk. With cloud being an agent for digital transformation, the company has publicly announced its intent to lead with cloud innovation as part of the future growth strategy at the company level.\\u201d
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Conferences, et. al.

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Nonsense

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Listener Feedback

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  • Jermey is professor at a university in Chicago teaching cloud native and "devops" technologies to undergrads. \\u201cThe Podcast has been a great benefit to the students. Could I get a few stickers to pass out to them?\\u201d
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SDT news & hype

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