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Getting familiar with analyst relations is a key component of an enterprise software business. \\u201cAnalyst relations\\u201d is sort of like PR, but actually pretty different. You want to, of course, drive influence with the analysts, but also consume the content and advise they\\u2019re putting out. And while there\\u2019s two major firms in the tech world - Gartner and Forrester - there\\u2019s plenty of other firms and individuals to work with. In this episode, Cot\\xe9 talks with Rita Manachi who\\u2019s been doing AR for over a decade about all of this, plus some advice on selecting drinks and using iPads in meetings.

Special Guest: Rita Manachi.

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