Episode 49: Heptios funding press releases, or, marriages, divorces, and births

Published: Sept. 22, 2017, 5 p.m.

b'

Press releases are a high art in our trade. There\\u2019s certain formats to follow, the audiences are always precise, and making a good one is a sign of a cunning PR pro. This week, we look at \\xa0a funding announcement from Heptio. It follows the classic form fairly well, so you\\u2019ll see how general press releases are done and some attributes of the funding press release.

See more detailed show notes.

'