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Ever heard of a $100 Cheesesteak? It’s a restaurant marketing idea that spread virally, making Barclay Prime one of the top upscale steakhouses in the city of Philadelphia.

If you’ve ever wondered exactly how viral marketing works, this next interview is jammed packed with all of the information you need to make your menu and promotions spread from customer to customer.

My guest this week has spent the last 10 years applying the scientific method to studying what exactly makes some ideas catch on, and why some never make it off the ground. He’s also the author of a New York Times best-selling book on the topic.

In episode #017 of the Social Restaurant Podcast, I talk with Jonah Berger, professor at the Wharton School of Business and author of Contagious – Why Things Catch On.

Jonah’s book and his STEPPS framework have helped restaurants, non-profits and even a hip-hop rapper create and launch ideas with all the right ingredients to catch on.

If your marketing department is small and you have to make what dollars you have count, you’ll want to hear Jonah talk through STEPPS and some of the .

Go ahead, turn up the speakers, click play and listening to episode #017 of the Social Restaurant Podcast.

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