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Email marketing is no stranger to the restaurant business. Why? It’s incredibly effective for driving up guest counts and spends.

But what comes next? What other value can restaurants get from their at times, vast databases of customer information that typically start with permission to connect with a guest via a single email address?

My guest this week has been thinking and acting on that question for his entire career. In fact, he was so passionate about the opportunities that technology could bring to the industry that he left his job as an operator to found one of the most well known marketing solutions companies in the industry.

In episode #016 of the Social Restaurant Podcast, I talk with Scott Shaw, CEO and Founder of Fishbowl, the leading provider of marketing software and services to the restaurant industry.

Scott is a visionary leader who spent 17 years spearheading three successful start-up foodservice companies before founding his company in 2000. He is a frequent guest speaker at key industry events, most recently at the Restaurant Finance and Development Conference where he participated in the panel “Changing IT and Marketing Platforms in Restaurants: What You Need to Know to Stay Relevant.”

Scott and I go deep, talking about everything from consumer trust, analytics, the increasing adoption of smartphones and geo-located marketing and everything in-between. I can guarantee that this is a conversation you won’t want to miss.

Go ahead, turn up the speakers, click play and listening to episode #016 of the Social Restaurant Podcast.

And as always, please support our show sponsors:

SHIFTNOTE
Don't let your shift hit the fan! Use ShiftNote, a web-based manager's logbook and employee scheduling tool. Replace messy paper and files with an easy-to-use online system. Learn More >> http://bit.ly/SRPshiftnote

ON SCENE PRODUCTIONS
Video content is changing. Not only in the way it’s viewed, but also in how it’s produced. At On Scene Productions, we develop multi-channel video content strategies to help clients fill the entire sales funnel, from introduction to education to purchase. Learn More >> http://bit.ly/OnScene