013: Growing Sales with Catering

Published: Oct. 28, 2013, 6:15 p.m.

Across all segments, satisfying different day part goals is a constant struggle in the restaurant business.

But does it have to be? My guest this week believes that there is a relatively simple way to keep revenues up by making an investment in taking your menu off premise in a way that increases sales and market awareness for your food.

In episode #013 of the Social Restaurant Podcast, I talk with Erle Dardick, CEO of MonkeyMedia Software, a provider of web-based software, and strategy and education services for multi-unit restaurant operators.

Erle is a 15-year catering veteran, business turn-around expert and
author, and is best known for helping multi-unit restaurant executives create
successful catering revenue channels. He is also the author of “Get Catering and Grow Sales! A Strategic Perspective for The Multi-Unit Restaurant Executive.”

If you and your team are getting ready to ramp up your catering business over the holidays, I guarantee that my conversation with Erle will help you understand the benefits of having an integrated catering program in your restaurant. Erle also shares some tips on how you can identify the important aspects and characteristics of a successful catering program, and build them into your operations.

Go ahead, turn up the speakers, click play and listening to episode #013 of the Social Restaurant Podcast.

And as always, please support our show sponsors:

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