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Reach into your pocket or look on you desk right now? What did you find?

I’m willing to be that you'll find your trusty mobile device, ready and waiting for you to use it to connect to the Internet and literally find anything you want within a few key strokes or even a short voice command. If you're a regular listener to SRP, then I'm also willing to bet that your phone is indeed, a smart phone.

In episode #010 of the Social Restaurant Podcast, I talk with Michael Westerfar of Roger West Creative on how restaurant consumers are using mobile search to figure our how and when they will eat at your concept.

Michael is the CEO of Roger West Creative and Code, a marketing firm that helps brands like Cheeseburger in Paradise, Outback Steakhouse and Carrabba’s Italian Grill use their websites to attract and keep the attention of their customers, regardless of the devices they choose to use to access the information on their brand.

If mobile isn't on your mind as a major shift for the restaurant business, you may be in some trouble. If it is on your radar, Michael shares some great insights on what you should be thinking about to take advantage of the consumer trend towards mobile searching.

Go ahead, turn up the speakers, click play and listening to episode #010 of the Social Restaurant Podcast.

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