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In Episode #2 of The Social Restaurant Podcast, I'm joined by veterans of building large networks of brand advocates to discuss how you can apply them in your restaurant concepts.

Rob Fuggetta is the CEO of Zuberance, and Apple brand marketing alumni and tenured technology CMO. Rob is also the author of "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force".

Chelsea Hickey joined Zuberance as Digital Marketing Manager after using the software to help build and empower networks of brand advocates and expand loyalty programs for Rubio's, a fast casual concept with more than 200 locations.

In this 20 minute episode, you will learn:

- What separates brand advocates from influencers
- Ways to identify brand advocates and tap them as a marketing force
- Case examples of restaurants already tapping brand advocates