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Amanda Bond, Owner of The Ad Strategist, joins the Social Pros Podcast to discuss building audiences and giving value through organic posts and Facebook ads.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• How to bring your organic and paid social content together to enhance the customer journey
• Why organic reach on Facebook is not dead
• How to conduct testing with organic posts to be amplified through paid
• How to use Instagram Stories to promote sales with a more human experience
• Why consistency helps lay important groundwork for larger ad campaigns on social

Resources

• Salesforce
• TechSmith
• The Ad Strategist

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